What does quality meat really mean? Learn the secrets of the world’s best cuts from Fierro Food’s master butchers!
Just eating is reductive, and anyone who is a customer of Fierro Food knows this more than well.
When we talk about quality meat, we are not just talking about the flavor, but also about the story we tell you, about what you don’t see.
Our strength is not the beef itself, but it is what Roberto, Artur, Franca and Paloma tell you at the counter as they slice the cut you have chosen. We tell you about the care with which the animal was raised, its healthy and natural nutrition, and the cutting in every process that brings it to your table-that ‘s how you really appreciate and value what you buy.
”Buy my steak because it is good,” is no longer worth anything as a statement, it is implied and obvious that the product is of quality, who would ever sell something by calling it ”mediocre”? That’s right, no one.
''The story behind each cut is what makes it first interesting, and then good to eat.''
To say that we sell quality meat is reductive; we strive for an ethical market that respects the animal, the environment and the customer. That is why we choose only the best farms in the world, which give us fine meat, the result of love and passion for good meat.
Read also ”The happy cow rule”
How do you recognize a high-quality cut of meat? Listen to the advice of Fierro Food’s Master Butcher to find out!
After understanding 100 percent what Kobe beef is and why it costs so much you have surely decided to try this Japanese delicacy, today you
Hello carnivore, I’m Roby, your trusted master butcher, and today I’m going to let you in on all the secrets of kobe beef, the best
Fierro Food Luxury – Robeef Ltd.
Via Paolo Giovio 24, Milan, 20144
P.iva 11280110963
N. REA MI – 2591713
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